Strengths, Weaknesses, Opportunities and Threats for Human Resource Assignment - 2

Strengths, Weaknesses, Opportunities and Threats for Human Resource Management - Assignment Example SWOT analysis assists an organization in their decision making. There are various strengths associated with the Simpkin’s sweet company; first, the company has stood the test of time since 1921, and secondly, the company only produces quality products. In addition, currently, it is able to export its products to 60 countries, which accounts for 25% of its overall income. The existing opportunities of this company are that it is able to keep up with technology thus being able to sell online; it also has efficient staff members. The addition of the sugar-free sweets to their menu is an added advantage since the diabetic customers can also benefit, thus boosting the company. In addition, the decision to open another tinning line could lead to more sales in a day. Some of the threats of the travel sweet company include increasing competition, and the plan to expand on their range means extra costs that will interfere with the profits, as well as the fact that their 200g of sweets is not selling well as compared to the 50 grams. The company’s weaknesses include the failure to expand to the Asian continent because of different water, which interfered with the taste of the sweets, and the Failure to move to another site since some of their loyal and skilled employees cannot relocate.   SWOT analysis -Human resource management -Accounting and finance -Marketing functions Strengths -Workers Working in shifts -A 25% income generated from exports -Exporting product to over 60 countries. -The use of the internet to sell online. - Ability to market sugar-free sweets thus increasing sales. Weaknesses -Few numbers of workers High turn-over due to - -Inability to expand business in Asia due to the different taste of the sweets. -Inability to establish another site, due to fear of the current employees not following the company. Opportunity -Hiring more employees with the establishment of a new tinning line - -penetrating to new markets -producing more of 50g pa ckets of sweets. Threat -Increase of salaries Income rose to 3 million last year Increase in competition. Therefore, for the travel sweet company to be at a competitive advantage, it should try to expand on its territories by establishing a new site. The fact that their employees won’t follow the company should not be a worry since the management can always hire new employees. This will enable the company to test new waters in a different location, and with time, it would prosper. On the production part, the company should set up another tinning line, since it will fasten production, thus increasing the number of sales made per day. On the human resource department, more employees should be hired, with the creation of a new tinning line.